Real Food. Real Protein.
Real Results.
Born from a son's concern for his parents' health. Built to give every Indian a simple, delicious, guilt-free snack that actually does something good for their body.
It Started With His Parents
Our founder Nitesh Chahal grew up watching his parents — tier-2 city residents in their 50s — reach for biscuits and bhujia every single evening. Products with zero nutritional value: poor quality flour, oil, chemicals and spices packed into those familiar green, red and blue packets.
That's where the idea hit him. Not a grand business plan — just a simple concern. What if he could give them a healthy replacement they'd actually enjoy? He found the answer in edamame, macadamia, protein beans, and pecan nuts. Easy to snack on, genuinely delicious, and packed with protein.
Slowly, his parents started swapping the old packets for these. They still don't know it's their own son's brand.
We're not asking you to overhaul your life. Focus on your workouts and daily protein intake first — we'll just be your healthy, guilt-free snacking partner.
Mission & Vision
Our Mission
To make high-quality protein accessible to every Indian household through delicious, affordable, and clean snacks that fit naturally into daily life — whether you're at the gym, at work, or watching TV with your parents.
Our Vision
A healthier India where the evening snack isn't biscuits and bhujia — but something your body actually benefits from. We want to be in every Indian household, one guilt-free snack at a time.
Our Values
100% Natural & Pure
No preservatives, no artificial colours.
High Protein Content
Every snack is optimised to deliver maximum protein.
Made in India
Proudly sourced and crafted in India.
Science-Backed
Formulated with nutritionists for measurable health benefits.
Nitish Chahal
Previously at Eggoz (D2C) · Founder of Bamora (Bamboo Sustainability)
"They still don't know it's their own son's brand — and that's kind of the whole point. Build something so good, your parents choose it without being told to."
Ready to Start Snacking Right?
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